Link Forwarding

Link forwarding is way to have a URL automatically forward, or redirect, to another URL and track the person who visited the URL.

Link Forwarding is similiar to Link Aliasing. Link Aliasing assigns an alternate name to the URL. Link Forwarding causes the visitor to jump to a different page. Typically, Link Aliases are permanent. Link Forwards, on the other hand, can be easily changed. Also, Search engine robot will not index Link Forwards URLs. They will remember Link Alias links.

To use Link Forwarding, go to the admin area, open the navigator on the left, open the 'Settings' folder, and select 'Link Forwards'. Add or edit a Link Forward record.

Settings

To configure Link Forwarding Options, go to Preferences under 'Settings' on the admin navigator.

Example

Lets say you want to create temporary links to track your Google Adwords campaigns.

Go to your site, and under the 'Home' page, create a new child page and build a landing page for your product.
Give it a Link Alias "/My Product".
Now go to Link Forwards and create a forward for your first Google campaign, called "/Google1" that forwards to "/My Product".
Then create "/Google2" that also goes to "/My Product"
Setup your first Google Adwords campaign with the URL http://www.MySite.com/Google1, and second campaign to http://www.MySite.com/Google2

Now as your campaign runs, you can track the day-to-day traffic on each of these URLs against your conversions and expendatures.

This page was last reviewed Saturday, April 04, 2009