Secrets to Building Massive Opt-In Lists
By Shelley Lowery
opt-in list is the absolute most effective marketing tool available on
the Internet. Not only do they provide you with a direct line of
communication with your target market, but they also enable you to
develop a trusting relationship with your subscribers.
The key to using an opt-in list
effectively is to develop a large subscriber base. If you've struggled
with increasing your subscriber base, this article will reveal some of
the most effective methods used to build an opt-in list. If you're not
using these methods, you're losing hundreds of new subscribers each
If you really want to build a massive
opt-in list, you MUST provide your potential subscribers with an
incentive. The competition on the Internet is fierce. You can no longer
simply tell your visitors what your publication will provide and expect
a large percentage to subscribe. It simply won't work. There are
thousands of publications online and most of your visitors are probably
all ready subscribed to many. Why would they want to subscribe to
another one? Sure...you'll get some new subscribers, but how many?
Enough to build a massive opt-in list? The truth is, if you continue to
build your list simply by displaying a sign-up box on your site and
listing your publication at the listing sites, it will take years to
develop a massive list. You MUST give your visitors a reason to
Using incentives is a highly effective
method of obtaining new subscribers. However, your incentive must be of
value and be of interest to your target audience.
Some popular incentives include:
- Exclusive ebooks that provide valuable information that will be of interest to your target market
- Special reports that provide exclusive, detailed information in regard to a specific subject
- Special software programs that will assist your visitors
you're not comfortable developing your own incentive, there are
hundreds of great ebooks available online that you may freely
distribute. You can find some here: http://www.web-source.net/free_ebooks.htm
Subscription Exchange Incentives
In addition to using incentives to
gain new subscribers, you can also use a subscription exchange. In
exchange for your visitor's subscription, you could provide any of the
- Provide access to a "members only" area of your website
- Provide a service
- List their website within your Directory or Search Engine.
In order for your visitors to use your services, they agree to receive your publication.
Although popup windows can be
irritating if not used correctly, they provide a highly effective means
of obtaining new subscribers. The key to using popup windows
effectively is to combine them with your incentives.
Design a small popup window that
utilizes "cookies" and only displays the first time your visitor enters
your site. This window should contain information about your
publication and incentive. It might read something like this:
"Subscribe to A1 Marketing Tips and
receive a copy of the highly acclaimed ebook, 'Secrets of the Internet
Marketing Gurus' completely free."
Your subscription box should follow this sentence.
Although using popup windows with
incentives is a highly effective method of obtaining new subscribers,
there is one other method that is even better. When combined with an
incentive, this method will literally double your subscriptions
instantly. It's similar to a popup window, but it doesn't require your
visitor to fill out a form.
When a visitor enters your site, an
alert box will appear. This alert box should display text requesting
their subscription and information about your incentive. Your visitor
can choose to click on "OK" to subscribe or "Cancel" to close the
The alert box is displayed via a
script that extracts your visitor's name and email address. If they
choose to subscribe, it then sends their subscription request, via
email, to your subscription address and adds it to your database. In
addition, you can send personalized messages to your subscribers, use
autoresponder follow-ups and provide your subscribers with "one click"
unsubscribe links within your messages.
To increase your subscriptions even further, you can also place a subscription box on each page of your website.
No matter how many new subscribers you
may acquire, the key to a successful opt-in list is keeping them. The
relationship you build with your subscribers will determine your
success. Above all, you must provide your readers with quality content.
They subscribed to your publication for a reason. If it doesn't meet
their expectations, they'll simply unsubscribe.
Once you've developed a trusting
relationship with your subscribers, your personal recommendations will
be a very effective method of closing sales. However, it is very
important that you only recommend a product or service that you truly
believe in. Your professional reputation depends on it.
Copyright © 2001, all rights reserved
the Author: Shelley Lowery is the author of Ebooks: A Complete Guide to
Self-Publishing. Stop by Web-Source.net and download a free copy. It is
jam-packed with valuable information and will teach you everything
you'll need to know to create a professional ebook. http://www.web-source.net/free_ebooks.htm
THIS ARTICLE IS REPRODUCED WITH PERMISSION OF THE AUTHOR. Shelly Lowery is not affiliated with KMAnet or Contensive. This article is reproduced for eduaction purposes only.