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Personalizing Content with Content Replacement

Content replacement is a simple, straight-forward way to insert personalization in any block of content. When the content is displayed on the site, these commands are replaced by the values from the current user's record.

To create a replacement, enter the "user" command followed by the field name you want to use. Then wrap the command and field name with the { % and % } characters.

These are the most common examples:

  • {% user name %}
  • {% user firstname %}
  • {% user lastname %}
  • {% user company %}
  • {% user email %}
  • {% user username %}
  • {% user password %}



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