Provides tips for better managing your website, web applications and inbound marketing efforts.
In 2015, mobile app development is no longer an option – it’s a must for marketers looking to establish, maintain and grow a foothold among their target audience. For many marketers, especially those looking to promote small businesses with a limited budget, it’s the source of a continuous headache. But it doesn’t have to be! Here are 5 facts about...
Many people assume that "mobile" is implied when they see the word app, but many companies have realized that it's far better to have their service available in other online forms as well. This way, people can use their app at home as easily as they can while out and about. Since most mobile users still have small-screen devices, they appreciate be...
You've perhaps heard about agile development in the field of business web development, but probably didn't understand what some of the arcane terms meant. Much like agile marketing where all marketing agencies work together to create larger projects, agile development takes big web development projects and breaks them down into increments. Using te...
Content is king. To engage with a customer you draw them into an interesting ongoing relationship, a relationship which keeps them returning to your website on a regular basis. Without dynamic content, your website may be superficially interesting, but it only holds the customer's interest for a limited period of time. Content as engagement means t...
Every business owner knows that client satisfaction is fundamental to the success of any organization, whether a service company, a manufacturer, or a retailer. What many owners don't know, however, is that customer expectations are changing, and to keep customers satisfied, the website development process and the ways you are doing business must c...